When you are into online business of any kind, be it affiliate marketing or your business website in general, you must have definitely heard that doing whitehat link building with high authority sites is the sole way and in fact the long lasting way to secure the top position in the Google search rankings.
Well, that’s right!
From a Moz research, the direct relationship between Google search rankings and link building has been surfaced.
The higher your backlink quality, greater is your position on search ranking pages.
This indicates increased traffic will boost the chances of earning from your blog.
But wait, that’s not so simple!
It isn’t to bring your morals down, but to show you the right path of effective whitehat link building. Things have been changing continuously in the post Penguin era. So, if you don’t do it right, you might even get penalized or in the worst case get blacklisted by Google.
Let’s look into 6 sorted tips of link building. Get going with these and see your website reaching the high ranking positions on Google!
Target Sites with High "DA" & "SE" Price
The most genuine reason why you should focus on Domain Authority (DA) and SEMRush metric (SE Price) for guest blog posting is that it gives you the expectations of improved results through the content distribution strategy, as you start uploading content on website having high DA and SE price.
Such websites are usually ranked on search result pages faster than normal sites. Sites with higher DA and SE price have greater ability to acquire natural links with time as they get established authority in the respective niches. When you publish your content on these sites, it boosts your online visibility, bringing you more web traffic and you will obtain high quality whitehat backlinks from related web places.
Better add attractive, informative visuals like images and videos to make the post more useful to the readers. Pick a nice topic you think your readers might get interested it and create an interactive and informative content. Have close research on topics and the latest industry trends to select a content that attracts a good number of shares or backlinks.
Keep Track of Competitor's Links
Reverse engineering is a proven process of tracking the old links of your competitors and get similar type of links for yourself by content promotion or linker outreach. What you can easily do is perform continuous reverse engineering on the assets of your competitor with an intention to track passive links that they acquire weekly. You can use cognitive SEO to keep a record of the discovered links from your competitor’s content. Find out if the links discovered are high-quality and can bring you the required referral traffic. While qualifying such backlinks, use these indicators to help:
- Domain Authority
- Link Velocity
- Number of referring domains
Ensure Targeting the right email to right person in link building outreach
Why didn’t you get good response the last time you tried link building from the linker outreach? The main reason behind this is you wouldn’t have sent the emails to the concerned person. Confused? Don’t be, as when you send emails to IDs like firstname.lastname@example.org, email@example.com or firstname.lastname@example.org , it is not always assured that these emails are used by the experts.
What is the right way?
First look for the person you need to contact and get his/her email address. The right person to talk can be any of these kinds:
- The person managing the website
- The person who is the blog manager (in case of guest blogging)
- The person with his/her email address on the website
For link prospecting use productivity tools
Link prospecting is amongst the most time taking activities associated with link building. Starting from the process of searching for link targets till the time you filter out the best high-quality links, link prospecting takes away more than half of the time expected to be spent in the link building process.
Here’s when you need productivity tools! It improves efficiency and below is some Chrome Plugin link building tools you can get started with:
- Link Clump
- Check My Links
- Export Tabs
Develope linkable content assets within your affordable budget range
Who says it is always necessary to have a big brand or a high budget to generate linkable asset on a website? All you will need is an exciting yet informative story of your brand or any trending topic in your niche that can be best custom created for your target audience.
With the help of the chosen topic, create any of the following types of content:
Case study: If you feel the brand serves the customers in the right way, there must be some positive incidents or encounters with them. You can talk about those events in a blog post in detail and discuss the steps you took to improve your customers’ lives.
Crowd sourced content: You can also try interviewing an industry influencer keeping in mind the intention to educate your target audience about a particular topic of your industry.
List post or curated content: Create a list post format in your content to make it actionable, you can include how questions and answer them in the flow to create an actionable event for the readers.
Grab Amazing insights from the google analytics link analysis report
To do this, you need to create a personalized link building report in Google Analytics. This report shows you the websites getting you highest traffic that helps boost the guest blogging strategy. Google Analytics report also enables you to determine whether or not the sites bring you conversions. Luckily, if they do, you must pursue them in your future link building process.
To sum up...
When you are looking forward to get whitehat backlinks, ensure the process you choose is natural in every considerable way. Just by focusing on the valuable customers and influencers and creating a small group of your brand followers, you can acquire natural high quality backlinks to your website.
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