Are you wishing to rank higher in the organic search results, but fail at every attempt?
If so, you may be lacking an in-depth understanding of the underlying factors. Most of the times, it is about the content on your website, incoming links and the structure of links throughout the site.
When considering the significant building blocks of SEO, the first thing that strikes my mind is the structure of domain names.
Let me give you one example.
Suppose your domain name is affiliate-nexus.com, then just imagine, if people forget the dash in between the two words, then would they be ever able to open your site? So, you will lose many potential visitors. So, every character in a domain name matters to generate a good return.
Having the power of controlling your URLs, you must ensure they work in the best way to boost your rankings
Here are some tips to help you structure URLs to improve your SEO rankings. Give this post a read.
MAKE THE URL EASY-TO-READ
The clearer your URL is for the readers, the easier it turns for indexing and organic search. This is a way too common advice that is still overlooked by some; accessibility is an important part of SEO. The higher motive of SEO is not a clean URL but one that is easily understood and comprehended by the readers or audience.
As an add-on, an easily readable URL has higher chances getting a click on Google’s organic search results, effectively boosting your CTR (Click Through Rate).
Use a single domain and folders when possible
Study shows, shifting content to sub-folder on the main domain from the sub-domain helps improve search results. Search engines don’t always rank sub-domains. Setting up a rich and quality blog will bring your site great value as it increases the chances of better rankings and acts as a support for the other website content performance when it is all on one domain.
Insert Keywords in the URLs
To use your target keywords in the URLs is a brilliant idea. Keywords allow search engines know your page better and help the viewers searching you through social networks or emails. Remember, not to repeat the keywords making the URL artificial. DO it wherever you see an opportunity but not at the stake of misleading your potential searchers.
How to use keywords in your URLs correctly?
More often, URLs are copied and pasted. If there’s no anchor text in your link, the URL itself serves for it. This clearly indicates that when you use a keyword in your URLs, it automatically becomes a part of the anchor text of the links pointing at your website.
The anchor text is the key source for the search engines to identify what is your site about.
Using URLs in SERPs
Do some close research on your target keywords in the URLs using keyword explorer. You will find a myriad of research tools available for free, which you can use to get the most relevant and searched keyword that you can insert in the URLs.
Shorter URLs are better
Keeping URLs shorter is always the first recommendation from a PRO. Make sure you don’t take it as a compulsion. Never sacrifice accessibility and understanding just to cut it down short. The standard URL length is somewhere between 40 to 60 characters. The good part is, lengthy URLs are no obligations from search engines. Instead, they process them faster. The problem lies with user readability or what we call it user experience. Research shows short URLs are easy-to-read, copy and paste.
Using stop words is not essential
It is not at all mandate to use stop words like but, the, of, or, a, and, etc., in tour URLs. It is better to skip these as now the URL turns shorter and easier to comprehend by the searchers. You should gain good knowledge about deciding and trying to balance a combination of easy-to-read URLs and shorter URLs.
Match URL's to titles whenever possible
When structuring URLs for a page, try to match it with the title, at least manage to have common signs to give the searcher an idea about your page just by reading the URL.
Consider an example; search engines have become smarter enough to know your article has something about cars seeing the term ‘automobile’, ‘SUV,’ etc., in your URL.
Skip using unusual characters in your URL's
Using punctuation, characters, unknown text or even symbol will have a negative impact on your site. Would you want a single comma to bring down your SEO rankings? I know, you don’t. So, it is always suggested to control or remove the usage of such specific characters in your URLs.
Try using minimum folders
Commonly, the home page is the most authoritative or significant page of your website. Why? It is the page having a maximum number of links on your website. I hope you were aware of this. If not, now you know!
This implies the blogs and articles closer to the home page are viewed as authoritative ignoring the ones far away from the main page (homepage).
Folders or slashes show the search engines the distance at which your article is from the root domain. As such, avoid using too many folders into your URLs and save your page’s authority as well. It ultimately keeps your URL shorter and easy to read.
How can you use hashes in URL's ?
You can use hashes to direct your users to a specific page or comment. It is advised to use hashes with a purpose to track and to offer parameters. Using them without any such motive or idea in mind is proved to be useless.
In a nutshell
Selecting and structuring the right URL can show you successful results of improved web traffic, which is the booster for increased SEO rankings. All you need to do is bring these effective steps into practice and structure URLs that help optimize your website, making it easier and simpler for the search engines to understand.
If not all, implement as many ways as you can and treat them as basic guidelines for structuring each and every URL in the future.
Now, you have almost complete idea to start creating a perfect URL. You doubt there are some rectifications to be done in the existing URLs? Get it done right away!